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Case Study: Let Them Eat Cake!

4 days ago

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...

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6 Promo Products for the Great Outdoors

Oct 27

A little branding goes a long way with these promo products perfect for the great outdoors! By adding your logo to these six sturdy items, your brand can be seen on hiking trails, huddled around a ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Oct 20

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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Graphic Design Terms Everyone Should Know

Oct 13

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Reusable vs. Disposable Items

Oct 6

Disposable products are a common part of everyday life for most folks – think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cu...

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The Secrets to Attracting Ideal Customers

Sep 28

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attract...

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Everything You Need to Know About Flash Drives

Sep 21

In today’s digital age, where everything is stored in the cloud, you may think that flash drives have gone the way of the floppy disc. But we’re here to tell you that these handy little...

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16 Ways Color Affects Your Branding and Marketing

Sep 14

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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What’s Up With Unboxing Videos? The Trend You Must Try

Sep 7

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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5 Toys for the Kid at Heart

Aug 30

There's something special about receiving a toy that brings out the kid in all of us - whether you're 5 or 55! Adding a little childhood fun to your client's day will surely help them remember your...

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Case Study: College Fair Giveaway

Aug 23

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

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Bursting with Vibrance!

Aug 16

Regarding promotional merchandise, nothing grabs attention quite like vibrant colors. Colorful apparel items make a bold fashion statement and serve as powerful marketing tools for your brand. Whet...

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5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now

Aug 9

Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working ...

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6 Books That Every Business Owner Should Read

Aug 2

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...

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6 Budget-Friendly Products to Drive High-End Sales

Jul 26

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and le...

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7 Sources to Boost Your Creativity

Jul 18

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to g...

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What's the Tea? Promo Products for Tea Lovers

Jul 11

Did you know that tea is one of the most consumed beverages globally, second only to water? This ancient brew has been around for hundreds, if not thousands of years, with references to early tea d...

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Case Study: Snack Pack It!

Jul 3

Vertical Market: Hospitality Product Use: Gift with Enrollment Promotion: An ocean excursion company chose the Igloo® Marine Backpack Cooler as a gift with enrollment for customers participat...

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3 Things Every Busy Professional Needs

Jun 26

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

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Case Study: Real Modern Recognition

Jun 19

Market: Finance Product Use: Employee Recognition Promotion: A wealth management firm selected the Samsonite Executive Computer Backpack as an employee recognition gift. At the company’s ...

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The Best Apps For Organization

Jun 12

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar rem...

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Case Study: Wheelie Important Paperwork

Jun 5

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase. Th...

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5 Promotional Products That Will Have Your Clients Dreaming

May 28

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there’s an entire industry that spends every waking hour thinking of ways to help ...

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Case Study: Save the Date, Save the Day

May 21

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived va...

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Case Study: Roll Up in Style

May 14

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

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Case Study: Plastics Make it Possible

May 7

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow...

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6 Things You're Missing Out on by Not Using Promotional Products

Apr 30

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

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How Promo Products Can Tell Your Brand's Story

Apr 22

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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6 Benefits of Customer Loyalty Programs

Apr 15

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

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Go Green! 6 Products to Fall For

Apr 8

In today's world, environmental consciousness is increasing! Help your business go green with these promotional products! You will feel good about helping the environment, and your clients will kno...

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How Promo Products Can Make a Lasting Impression

Apr 1

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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7 Fitness Promotional Products to Help You Stay in Shape

Mar 25

Exercise is an important part of our overall wellness and many companies are using wellness initiatives to promote healthy choices like regular exercise. Whether your company is encouraging physica...

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Case Study: Improve Sales and Traffic

Mar 17

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their n...

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Case Study: 3D is the Key

Mar 10

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

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Case Study: Celebrate Milestones

Feb 25

A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this ...

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Your Guide to Drinkware

Feb 18

Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your b...

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6 Morning Routine Products That Will Wake Anyone Up

Feb 10

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have...

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Words Have Power: Why Copywriting Matters for Your Business?

Feb 2

When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Cop...

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Decoration Methods, Simplified: Part II

Jan 26

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we&rsq...

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5 Reasons Why Custom Apparel is Good for Business

Jan 24

In today's competitive business landscape, it is crucial for companies to stand out from the crowd and leave a lasting impression on their customers. One effective way to achieve this is through cu...

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Case Study: I Was Framed!

Jan 19

Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wante...

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9 Holiday Gifts Your Clients Will Adore!

Jan 11

The holidays are here, and that means it's time to gear up and pick out the perfect gifts for your clients! From charcuterie kits to journals - these holiday gifts are perfect for the whole office ...

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Sweet Dreams Are Made of Cheese: Products for Charcuterie Lovers

Jan 4

What’s more impressive than an expertly crafted charcuterie board? Fancy cured meats, artisanal cheeses, crackers, nuts, fruits… our mouths are watering just thinking about it. For all...

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6 Retro Products That Are a Blast From the Past

Dec 27, 2023

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busi...

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6 Unique Eco-Friendly Promo Products to Feel Good About Giving

Dec 20, 2023

Carl Sagan once wrote, "preserve and cherish the pale blue dot; it's the only home we've ever known." And as we look towards the future of our planet, it has now become more important than ever to ...

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Case Study: Brighten Their Day

Dec 12, 2023

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

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Case Study: Attract New Customers

Dec 5, 2023

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

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Say Cheese!

Nov 28, 2023

Can’t get enough of this milk-based product we call cheese? Whether it’s presented on a charcuterie board or straight off the wheel, cheese is a delectable treat for us all (as long as ...

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10 Tee-Rific Golf Promo Products

Nov 20, 2023

Whether you're hitting the golf green for an event or you manage your own green - these are the perfect golf promo gifts for your coworkers, golf green staff, and more! 1. Golf Bag 2. First Ai...

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Case Study: The Write Way

Nov 13, 2023

Item: WideBody® Message Pen Purpose: Inform people about range of services Audience: Clients and general public A chiropractic office wanted to inform clients and others about their range...

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Case Study: Work it Out!

Nov 5, 2023

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

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Top 5 Promo Products for 5Ks and Marathons

Oct 29, 2023

Hosting your next 5K? Running out of ideas for what to giveaway at your next marathon? If so, check out these great promotional products. These items are proven to get people talking and will make ...

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Case Study: Sign the Deal

Oct 22, 2023

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

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Branding 101: Let’s Talk Logos

Oct 14, 2023

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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Case Study: This Event Needs More Cowbell

Oct 7, 2023

Description: Cow Bell Industry: Trade Show / Convention / Events What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runner...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Sep 29, 2023

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Cas...

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Case Study: A Gift to Build a Dream On

Sep 22, 2023

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at th...

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Case Study: Jamming Out

Sep 15, 2023

A shopping mall was holding a summer promotion to increase traffic during typically slower months. Visitors to the complex were given a “passport” to take to different stores within the...

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Case Study: Yes, We Can!

Sep 7, 2023

Description: Kan-Tastic Industry: Food & Beverage What it was purchased for: Fast-food chain giveaway for college football night. How it was distributed: The vendor handed the Kan-Tastic out a...

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6 Helpful Tips to Address Unhappy Customers

Aug 31, 2023

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

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What Makes Gen Z Tick?

Aug 24, 2023

It’s 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that yo...

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10 Promo Products for Auto-Lovers

Aug 16, 2023

Grab your keys and prepare for a Bo Duke slide across the hood of your car. It’s time to take a look at 10 promo products for auto-lovers. For this list, we put together a travel-bag of gear ...

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Get in Gear With These Automotive Promo Products

Aug 9, 2023

Branding these car-accessory promotional products for a campaign will drive more customers to your business! In the U.S., the average daily work commute is 26 minutes and Americans spend around 38 ...

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10 Luxurious Products for Your VIP Customers

Aug 1, 2023

Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, wha...

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What Millennials Want (And How to Work With Them)

Jul 25, 2023

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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Case Study: Recycle, Reuse, Read a Book!

Jul 18, 2023

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

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6 Awarding Rewards for Your Employees

Jul 10, 2023

Since the beginning of the corporate award dinners, the same type of glass award has been presented at each one, whether it is a banquet, end-of-year party, or even just a company-wide meeting. Whi...

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Case Study: Piece of Cake

Jul 3, 2023

Objective: A bakery owner had built solid connections with other service providers within their local event industry, but they were looking to grow their business within the wedding market. Produc...

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Case Study: Guess the Flavor Lip Balm

Jun 26, 2023

Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps ...

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Case Study: Keeping Colds at Bay, One Spritz at a Time

Jun 18, 2023

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

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6 Fun Products for Keeping Kids Occupied at Home

Jun 11, 2023

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

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4 Products to Help Save the Rainforests

Jun 3, 2023

Did you know that a new animal species is discovered in the Amazon Rainforest every two days? From pink dolphins to black caimans to jaguars and tiny frogs, the rainforest is home to some of the wo...

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Game On: 10 Promo Product Games We Love!

May 27, 2023

From traditional favorites to new and trendy games, you can put your brand at the center of the fun whether it is at a tailgate, a special party or event, or just around the office. Bean Bag Toss...

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Don't Break the Bank: 6 Budget-Friendly Promo Products

May 20, 2023

The truth is out: buying promotional products for your customers doesn't have to break the bank! Plus, everyone likes getting presents - no matter how big or small. So we've chosen six promotional ...

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6 Ways to Get More Done Every Day

May 12, 2023

From the moment you get to work in the morning, you’re probably planning all the things you intend to get done. By the time you head home, you may wonder how the day got away from you! We&rsq...

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Get Ready for Game Day! 5 Promotional Products for Sports Teams

May 5, 2023

Having high-quality equipment and gear is an important part of every team no matter how big or small. When your team walks out onto the field, you want them to stand out from the crowd and show off...

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Using Customer Profiles to Find the Perfect Promo Products

Apr 28, 2023

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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7 Ways to Take Advantage of Your Lunch Break

Apr 21, 2023

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and sto...

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7 Promotional Products for Law Firms

Apr 13, 2023

If you're in the law business, you know that brand recognition is everything. In fact, repeat clients and referrals are some of the top avenues through which law firms gain business. If you're look...

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Case Study: Create Your Own Reality

Apr 6, 2023

Description: Custom Cardboard Virtual Reality v2 Industry: Corporate / Fortune 500 What it was purchased for: A leave behind for Field Marketing Account Managers to help convert business from the...

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